Granola (also known as Granola Girl or Granola Guy ) is a contemporary lifestyle and aesthetic centered on environmentalism, a love for the outdoors, and a natural, down-to-earth sensibility. The style is defined by its use of practical and durable outdoor gear as everyday wear, with a strong emphasis on specific, ethically-conscious brands like Patagonia, The North Face, and Birkenstock.

A typical outfit includes items like fleece jackets, flannel shirts, hiking boots or sandals, and accessories like a reusable Nalgene water bottle and a Kånken backpack. While the aesthetic's back-to-nature and anti-consumerist values are rooted in the Hippie counterculture of the 1960s, the modern Granola subculture is often more mainstream and focused on active outdoor recreation like hiking, climbing, and camping. It is distinguished from the more high-fashion Gorpcore by its less stylized, more casual, and lived-in appearance.

Granola visuals include everything related to the biosphere of Earth. Seasons, natural phenomenon, cherishing surroundings, and self.

Self-care is very important, but to preserve nature, you have to be careful with what companies you support. Reusing and making products is the key. Hair and makeup are usually natural, nothing extreme. Braids, ponytails, and buns are a good choice. Here are some of the items:

Interior has lots of handmade and reusable items:

People in this aesthetic learn to be in tune with nature and have gratitude for it. Some forms of it are: